OLIVIA — Olive Oil Brand Identity & Packaging System
COMPANY
OLIVIA
ROLE
Product Designer
EXPERTISE
Product Design
YEAR
2026
Olive oil has been packaged the same way for centuries. OLIVIA was designed to make it feel like it was made for the first time.
APPROACH Every design decision was made for someone who buys olive oil the way they buy art — with attention, with taste, with the expectation that what sits on their kitchen shelf says something about who they are. Not a commodity in a beautiful bottle. A bottle that is as considered as what's inside it. The packaging, the illustration system, the brand — all built to transform an everyday ritual into a meaningful visual experience.
VISION A complete brand identity and packaging system for a contemporary olive oil brand that treats the bottle as a canvas — and the kitchen shelf as the gallery it belongs in. Not olive oil that looks artistic. A brand where art and product are the same thing, inseparable from the first glance.
The Mediterranean has always been a place where beauty and function exist without apology. OLIVIA was designed to bring that conviction to the kitchen shelf.
THE IDEA OLIVIA was built around one observation: that olive oil — one of the oldest, most refined, most culturally significant products in the world — has been packaged with less visual ambition than the culture that produced it deserves. The custom illustration system, the expressive patterns, the collection structure — all designed to give olive oil the visual language it was always capable of.
BOTTLE The OLIVIA bottle was designed around one question: would someone keep this after it's empty? The form, the label system, the illustration — all chosen to make the answer yes. A bottle that earns its place on a kitchen shelf as an object rather than a container.
The label treatment was designed to feel more like a print than a label — full bleed illustration that wraps the bottle, typography placed with the precision of something framed rather than stuck, the OLIVIA wordmark present as a signature rather than a brand stamp.
OLIVIA was built with one belief: that the products we use every day deserve the same visual ambition as the products we display.
Great packaging design doesn't just make a product look beautiful. It makes the person who chooses it feel like they chose something worth choosing. Every illustration. Every collection. Every bottle kept long after the oil is gone.
You can reach me at:
martawasilewskacontactt@gmail.com
Marta Wasilewska | LinkedIn